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Visual identity for Jonathan & Arla

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If we look at the visual identity for Jonathan & Arla we see a decently-designed piece of print, with a simple turquoise and black colour scheme. However, if we focus on the work that comes with the Jonathan Caro book, things become very odd. While the design is centred around the typography, it becomes very unclear what the point of the design was other than to fulfill a part of our busy lives. 

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