Creating an impactful kinetic identity
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Creating an impactful kinetic identity requires a transparent origin story for the brand identity, that tells the story of what the company is today. This origin story is communicated through brand assets and expressions that reveal the several perspectives of AKI. These include an illustration library that blends a range of visual disciplines, along with an illustration themed structure. Additional communications use typography and colours that reflect the warmth of the brand and its values. For increased impact, the visual profile is dynamically layered over CMS typefaces.
Category:
Creative
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