Moodboards

We use a medium grit (or as we like to call it, computational), that is smooth and clean. We use it mainly for inverted type – to allow the typography to hover around the edges. Combined with our monochrome, we have created a brand associated with our product and services.

Color When using color in Nova Grotesk, we only use a portion of the available chart points. The brand is our ally and should buffer us from the type and image that saturates our chart pages. Keeping the brand colors on brand should communicate brand unity.