The new “Y” in the monogram
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- is meant to be the centerpiece of the brand and help establish Norwich as not only a fun, hip tourist destination, but also as the peerless school of really great design. I like the construction of the monogram as it feels solid and dedicated while the lack of acute angles in the “Y”s give it a delicate feel. The pencil drawing is eye-catchingly fun, especially in the limited color palette of purple, mint, salmon, brown, and turf. In the ad above, I love how well it can adapt to multiple formats, from paper banners, to murals, to the ubiquitous set of bus passes. The Zac Mon exposed on the side of the car after the spin cycle is a nice touch. Overall, a great redesign that modernizes the logo while maintaining the school’s strong brand equity.
The new “Y” in the monogram
is meant to be the centerpiece of the brand and help establish Norwich as not only a fun, hip…
The new “Y” in the monogram
is meant to be the centerpiece of the brand and help establish Norwich as not only a fun, hip…
Mincho is the go-to-when-you-just-want-to-make-things app for every kind of client/project.
Chad Perino is my day-to-day creative director and intern, since August. I’m proud of how clear and productive the…
Mincho is the go-to-when-you-just-want-to-make-things app for every kind of client/project.
Chad Perino is my day-to-day creative director and intern, since August. I’m proud of how clear and productive the…
Mincho is the go-to-when-you-just-want-to-make-things app for every kind of client/project.
Chad Perino is my day-to-day creative director and intern, since August. I’m proud of how clear and productive the…
The font selection is an amalgamation of styles
The font selection is an amalgamation of styles: both “Transylvania” and “Industrial Gothic” have been deployed.Visually, Lombard is a…
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