Brand identities are living breathing things
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Brand identities are living breathing things that need to adapt to whatever the market throws at them, and even then they can’t compete with the constantly changing textures and textures of social media and stylistic trends. So while the politics of the new logo may have been well-intentioned, they have turned an intuitive system for communication into something far too complicated for an organization facing the constant pressure of an ever-changing global economy.
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