Design Strategy X
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But that’s exactly what Qbox does, by designing and producing the software, building the hardware and providing the hardware itself. So, its identity is, of course, designed to be as basic as possible, hating just about anything else.
“We don’t design something that will look better once it’s out there in the real world,” says Qbox’s creative director Sean Rees. “We design things that have stood the test of time, and things that are designed with usability in mind. There’s nothing in between those two places.”
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